Business schools have dual research missions. First, we must develop and disseminate cutting-edge research that shapes academic thought. Such research ensures that we are teaching timely, rigorous, and evidence-based concepts that advance management science. A business school that isn't built on a strong research foundation, on the other hand, may be too reliant on isolated "war stories," outdated theories and "collective wisdom" that is just plain wrong.#Article-News/Media #Research Impact and Expectations #eNEWSLINE