Business schools globally continue to advance societal impact initiatives through their missions, curriculum, intellectual contributions, and new innovative activities. Through the AACSB standards, your school is empowered to make decisions that will have the greatest impact on your communities in areas from sustainability to social justice. But how can you effectively communicate your activities in societal impact in your strategic plan, accreditation reports and tables, and in external communications to your stakeholders? Join a cohort of your peers for a highly interactive one-day seminar on how your school can fulfil the requirements of AACSB’s 2020 business accreditation standards in the area of societal impact. In an engaging, facilitated discussion, identify each AACSB accreditation standard that incorporates societal impact and engage in activities that will help you select a focus area and generate ideas for measuring impact. Effectively demonstrate your commitment to societal impact that go beyond the measurement methods and metrics we typically associate with accreditation.