SM-2026 March Building a Curriculum in the Era of Gen AI Workshop (Amsterdam)

Generative AI is no longer a future trend: it’s here, transforming how we teach, learn, and innovate. Are business schools ready to harness its full potential? Join a masterclass on AI fundamentals complete with hands-on labs with tools like ChatGPT, Gemini, Mistral AI, and Perplexity, participants will design assignments, draft curricula, and prototype new courses ready to test at their institutions. Beyond tools, we will tackle ethics, prompt engineering, interdisciplinary teaching, and the practical barriers to implementation. This is not just another AI workshop; it is an interactive lab for change. You will leave with actionable frameworks, fresh ideas, and a network of peers committed to leading business education into the Gen AI era. Join AACSB and Alain Goudey, Associate Dean for Digital at NEOMA Business School, for an immersive, one-day workshop that moves beyond theory into practice. Together, we will explore how Gen AI is reshaping business education, and how you can embed it directly into your programs.